Soul of Augusta Building a stronger Augusta, together.

Soul of Augusta

Building a stronger Augusta, together.

Latest Articles

Rooted and Rising: The Young Professionals Planting Their Futures in Augusta
Economic Development

Rooted and Rising: The Young Professionals Planting Their Futures in Augusta

Talented young professionals across Augusta are turning down big-city offers to build careers — and lives — right here at home. Their reasons are personal, but the ripple effects are very much public. We talked to some of them to find out what's keeping them rooted.

Here Today, Here to Stay: How Augusta's Pop-Up Scene Is Rewriting the Rules of Local Business
Economic Development

Here Today, Here to Stay: How Augusta's Pop-Up Scene Is Rewriting the Rules of Local Business

Vacant storefronts across Augusta are getting a second chance — not from big-box tenants or national chains, but from scrappy local entrepreneurs testing bold ideas one weekend at a time. The city's growing pop-up culture is turning empty square footage into buzzing community gathering points, and the ripple effects are reaching far beyond the shops themselves.

Betting on Augusta: The Young Founders Turning Forgotten Blocks Into Opportunity Zones
Economic Development

Betting on Augusta: The Young Founders Turning Forgotten Blocks Into Opportunity Zones

A new generation of Augusta entrepreneurs isn't waiting for someone else to fix overlooked neighborhoods — they're opening shop there, hiring locally, and proving that the city's most underestimated corners might just be its greatest untapped assets. Their stories are reshaping what economic development looks like from the ground up.

Green Roots, Stronger Neighborhoods: How Augusta's Outdoors Is Healing the Whole City
Economic Development

Green Roots, Stronger Neighborhoods: How Augusta's Outdoors Is Healing the Whole City

Augusta's natural landscape — from the Savannah River's winding banks to the city's expanding network of parks — is quietly becoming one of the most powerful tools for community well-being and economic growth. Local leaders, health advocates, and everyday residents are finding that getting outside together isn't just good for the body; it's rebuilding the social fabric of the city. Here's how nature-based programming is changing what it means to thrive in Augusta.

Old Walls, New Dreams: The Local Business Owners Giving Augusta's Downtown a Second Life
Economic Development

Old Walls, New Dreams: The Local Business Owners Giving Augusta's Downtown a Second Life

Across Augusta's historic downtown, a quiet revolution is underway. Local entrepreneurs are transforming long-vacant storefronts into vibrant community anchors — and in doing so, they're rewriting what the heart of this city can look like. It's grassroots, it's scrappy, and it's working.